IQOS Curious Event 2025

Client: Philip Morris Cyprus

Our team organised and delivered the full production of the IQOS Curious Event at City of Dreams Mediterranean, transforming the venue into a large-scale experiential playground designed to surprise, engage and immerse over 1,000 IQOS consumers, media representatives and famous personalities.

From concept to execution, our team oversaw every aspect of the production, bringing together large-scale custom constructions, striking branded booths and interactive experiences. The highlight of the evening was, undoubtedly, the much-anticipated performance of Anna Vissi. The event was also honoured with the Gold Award for “Best Event Production” at the Partner Appreciation Awards.