Ciarae | "This, That" Debut Single Campaign

Client: Ciara Economopoulos

For the launch of Ciarae's debut single, This, That, our team developed and executed an integrated communications, PR and artist development campaign, introducing her as one of Cyprus' most promising emerging music talents.

Working closely with the artist from the earliest stages of the project, we crafted a tailored communications strategy that reflected the song's identity while establishing an authentic and compelling public narrative around Ciarae's artistic vision. From pre-launch planning through to the official release, every touchpoint was carefully designed to build momentum, maximise visibility and create a strong foundation for her long-term career.

In collaboration with our creative partner, KeyholdersCY, we led the creative direction of the official music video, developing the concept and storyboard while overseeing the entire production process to ensure a cohesive visual identity that complemented the campaign's storytelling.

Beyond the creative execution, our team managed every aspect of the campaign, including strategic communications, media relations, artist positioning, interview coordination, editorial placements, radio promotion and ongoing stakeholder engagement. The campaign also included website direction and maintenance, social media optimisation, content guidance and continuous support for the artist's professional development, helping build a consistent and recognisable presence across both digital and traditional media.

Through targeted media outreach and strategic introductions to radio stations and industry professionals across Cyprus, Greece, the United Kingdom and the United States, the campaign generated extensive media coverage, expanded Ciarae's international visibility and successfully positioned her debut release within both local and international music markets.

A fully integrated launch campaign that transformed a debut single into the foundation of a promising artistic career.