IQOS x Zamna Festival

Client: Philip Morris Cyprus

Our team designed and delivered the IQOS brand activation at Zamna Festival, creating a premium experiential destination where thousands of adult festival-goers could discover, engage with and connect to the IQOS brand in one of the season's most anticipated music events.

From concept development and creative production to on-site execution and experience management, our team oversaw every aspect of the activation, transforming the festival space into a vibrant tropical environment inspired by Zamna's distinctive identity. Featuring bespoke constructions and immersive branded elements, the activation offered a welcoming setting that encouraged visitors to explore, socialise and experience the brand in a relaxed and authentic atmosphere.

At the heart of the experience, guests were introduced to personalised consultations and interactive product discovery zones. The activation also featured a premium hospitality lounge, providing a comfortable retreat where visitors could unwind while interacting with the IQOS team and learning more about the brand. Adult users interested in joining the IQOS community were able to explore the product portfolio, receive expert guidance and purchase devices directly on-site.

By seamlessly combining experiential design, product education and premium hospitality, our team created a standout festival activation that elevated the IQOS brand presence, generated meaningful consumer engagement and delivered an unforgettable experience throughout Zamna Festival.