NYX and the City - Thessaloniki
A celebration of the NYX brand and Thessaloniki’s energy.
Client: Leonardo Hotels & Resorts Mediterranean
THAT Agency curated and delivered the full production and communication strategy for “NYX AND THE CITY”, the party with which NYX Hotel Thessaloniki celebrated its dynamic arrival in the city. From creative direction and event production to PR and audience engagement, our team transformed Emporiou Square into an immersive open-air experience, with the highlight of the night being the "battle" between six DJs who energized the crowd, complemented by impressive urban visuals, lighting installations, and live performances that captured the pulse of the city.
The objective behind “NYX AND THE CITY” was to introduce the NYX brand to Northern Greece through an experience deeply connected to the identity and rhythm of Thessaloniki itself. Organized on October 26th, a day of celebration for the city, the event perfectly achieved its purpose: to position NYX Hotel Thessaloniki as a vibrant cultural and lifestyle destination. Undoubtedly, it was a talk-of-the-town party that left its mark, exceeding all expectations, and laid the foundations to evolve into a tradition for Thessaloniki's music community.
PR Event
