Kourion 2030

Our team implemented the holistic branding and 360° marketing strategy for Kourion 2030, the cultural initiative representing the Municipality of Kourion’s candidacy for the title of European Capital of Culture 2030. From strategic positioning and visual identity development to digital communication, content creation and audience engagement, our team shaped a unified narrative that connected the initiative’s cultural vision with local communities and international audiences.

The objective behind Kourion 2030 was to position culture as a catalyst for social cohesion, sustainability and regional transformation across the municipality’s nine communities. Through an integrated communication approach, THAT Agency helped establish a contemporary and inclusive public presence that reflected both the historical depth and future-oriented identity of the region, while amplifying participation, dialogue and cultural collaboration across Cyprus and Europe while also attracting sponsors and supporters to this cause.